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Pousali Dasgupta
Amazon Ads Specialist · Marketplace Growth Strategist · Brand Performance Optimizer
I help brands scale on Amazon through data-driven advertising, listing optimization, and marketplace growth strategies. Multi-marketplace experience across US and UAE.
10x Marketplace Growth Across Amazon, Walmart & Retail Media
Amazon PPC Strategy · Advertising Audit Automation · Multi-Marketplace Growth Architecture
Pousali Dasgupta is a marketplace growth specialist helping D2C brands and agencies accelerate revenue across Amazon, Walmart, Google Shopping, and Retail Media. From ACOS optimisation to full-funnel marketplace strategy — and the audit tool that powers it.
See the Agency Tool →
Losing Money on Amazon?
The average seller loses 1–3% of revenue to invisible leakages. Find yours instantly.
Looking for a Marketplace Architect?
10x ROI track record. Built an AI-powered audit tool from scratch. Available for senior roles and partnerships.
Driving growth across every major marketplace
Amazon · Walmart · Google Shopping · Bing · Meta
What I Fix
ACOS & TACOS Optimisation
Wasted Ad Spend Recovery
Inventory Reconciliation
FBA Fee Overcharges
Cross-Marketplace Expansion
Advertising Audit Automation
Profit Leakage Calculator
Estimate how much revenue you're likely losing every month to wasted ad spend, FBA fee overcharges, shipment errors, and refund administration fees.
Leakage assumption
Currency
FAQs about Pousali Dasgupta
- Who is Pousali Dasgupta?
- Pousali Dasgupta is a marketplace growth specialist focused on helping brands and agencies scale profitably across Amazon, Walmart, Google Shopping, and Retail Media.
- What does Pousali Dasgupta specialize in?
- She specializes in Amazon PPC strategy, retail media architecture, ACOS and TACOS optimisation, and automated advertising audits powered by AI.
- How can I work with Pousali Dasgupta?
- You can explore services on the services page or request a consultation via the contact page.
About
I help brands scale on Amazon as an Amazon Ads consultant, through data-driven advertising, listing optimization, and marketplace growth strategies.
With experience managing multi-marketplace accounts across US and UAE, I specialize in building scalable advertising frameworks that improve TACoS, ACOS optimization, and organic ranking—backed by a clear Amazon PPC strategy. Explore more in my Amazon advertising resources.
Core Expertise
Amazon PPC
Sponsored Products, Brands, and Display campaigns with data-driven bidding and structure.
Listing Optimization
Titles, bullets, A+ content, and backend keywords for discoverability and conversion.
Keyword & Search Term Strategy
Search term mining, keyword harvesting, and negative keyword management.
Product Launch Strategy
Phased launch playbooks that balance paid and organic for sustainable growth.
Marketplace Expansion
Multi-marketplace account structure and scaling across US, UAE, and more.
Case Studies
View all case studies →- Supplement
Omega 3 Product Launch
High ACOS and low organic visibility in a competitive supplement category.
- Supplement
Maca Root Campaign
Scale revenue without blowing ACOS in a niche category.
- Supplement
Supplement Category Growth
Improve overall advertising efficiency across a brand portfolio.
Insights
View all insights →Amazon PPC How to Scale Amazon Ads Without Increasing ACOS
Practical frameworks to grow ad spend while maintaining or improving advertising cost of sale.
5 min readReadStrategy The TACoS Framework for Sustainable Growth
Using total advertising cost of sale as a north star metric for long-term brand health.
6 min readReadKeyword Strategy Keyword Harvesting Strategy for Supplements
How to mine search terms and expand keyword coverage in competitive supplement categories.
4 min readRead
Get in touch
For Amazon Ads consultancy, brand growth strategy, or speaking opportunities.