Supplement
Omega 3 Product Launch
High ACOS and low organic visibility in a competitive supplement category.
Pousali Dasgupta
Amazon Ads Specialist · Marketplace Growth Strategist · Brand Performance Optimizer
I help brands scale on Amazon through data-driven advertising, listing optimization, and marketplace growth strategies. Multi-marketplace experience across US and UAE.
About
I help brands scale on Amazon through data-driven advertising, listing optimization, and marketplace growth strategies.
With experience managing multi-marketplace accounts across US and UAE, I specialize in building scalable advertising frameworks that improve TACoS, ACOS, and organic ranking.
Core Expertise
Amazon PPC
Sponsored Products, Brands, and Display campaigns with data-driven bidding and structure.
Listing Optimization
Titles, bullets, A+ content, and backend keywords for discoverability and conversion.
Keyword & Search Term Strategy
Search term mining, keyword harvesting, and negative keyword management.
Product Launch Strategy
Phased launch playbooks that balance paid and organic for sustainable growth.
Marketplace Expansion
Multi-marketplace account structure and scaling across US, UAE, and more.
Case Studies
View all case studies →- Supplement
Maca Root Campaign
Scale revenue without blowing ACOS in a niche category.
- Supplement
Supplement Category Growth
Improve overall advertising efficiency across a brand portfolio.
Insights
View all insights →Amazon PPC How to Scale Amazon Ads Without Increasing ACOS
Practical frameworks to grow ad spend while maintaining or improving advertising cost of sale.
5 min readReadStrategy The TACoS Framework for Sustainable Growth
Using total advertising cost of sale as a north star metric for long-term brand health.
6 min readReadKeyword Strategy Keyword Harvesting Strategy for Supplements
How to mine search terms and expand keyword coverage in competitive supplement categories.
4 min readRead
Get in touch
For Amazon Ads consultancy, brand growth strategy, or speaking opportunities.