Work & Case Studies

Selected projects in Amazon PPC, product launch, and marketplace growth.

Supplement
Omega 3 Product Launch
High ACOS and low organic visibility in a competitive supplement category.
Strategy
Structured product launch with phased PPC (awareness → consideration → conversion), listing optimization, and search term harvesting.
Results
ACOS:65% → 28%
Revenue:2.5x in 6 months
Organic share:Significant improvement
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Supplement
Maca Root Campaign
Scale revenue without blowing ACOS in a niche category.
Strategy
Keyword expansion, negative keyword refinement, and bid strategy aligned with TACoS targets.
Results
Revenue:3.2x in 4 months
TACoS:Reduced by 22%
Conversion:Improved CVR
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Supplement
Supplement Category Growth
Improve overall advertising efficiency across a brand portfolio.
Strategy
Portfolio-level TACoS targeting, campaign restructuring, and listing optimization across SKUs.
Results
TACoS:Improved by 35%
ACOS:Stable while scaling
Market share:Category share gain
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