Who is Pousali Dasgupta?

Pousali Dasgupta is a marketplace growth specialist focused on helping brands and agencies scale profitably across Amazon, Walmart, Google Shopping, and Retail Media.

What does the Amazon advertising audit tool do?

The audit tool ingests Amazon SP, SB, SD, and Business Report data to detect ACOS, ROAS, and TACoS issues, wasted ad spend, and profit leakages, generating board-ready PDF and PPTX exports in under a minute.

Marketplace Growth Architect | Amazon, Walmart & Retail Media

Pousali Dasgupta is a marketplace growth specialist with a track record of 10x ROI across Amazon, Walmart, Google Shopping, and Retail Media. With experience managing multi-marketplace accounts across the UK, US, and UAE, she specialises in building scalable advertising frameworks that improve TACoS, drive organic ranking, and create durable marketplace moats.

Beyond advertising management, Pousali built and shipped an AI-powered Amazon advertising audit tool — a multi-agent platform that ingests SP, SB, SD, and Business Report data to produce instant ACOS, ROAS, and TACoS diagnostics, waste analysis, and CXO-grade PDF/PPTX exports.

Expertise

Amazon Sponsored Products, Brands & Display

TACoS & ACOS Optimisation

Walmart Connect PPC

Google Shopping & Retail Media

Bing Shopping Ads

SP-API Integration & Automated Data Normalisation

Cross-Marketplace Campaign Architecture

Advertising Audit Automation

FBA Fee Analysis & Profit Recovery

Search Term Mining & Negative Keyword Management

Built With

The audit engine uses a canonical aggregation pipeline with mathematical invariant verification. All metrics are computed from raw SP Advertised Product Report rows — never deduplicated, never estimated. Cross-report reconciliation validates SP, Targeting, and Search Term totals before any metric is surfaced.

Download Sample Audit PDF →