Wasted Ad Spend
Search terms that received clicks but generated zero sales. Your budget funds Amazon's algorithm, not your revenue. Found in: SP Search Term Report.
Stat: Average account: 18% of ad spend on zero-conversion terms.
The average Amazon seller loses 1–3% of revenue to invisible leakages every month. Most never find them because Amazon's reports are too fragmented to read without automation.
Estimate how much revenue you're likely losing every month to wasted ad spend, FBA fee overcharges, shipment errors, and refund administration fees.
Leakage assumption
Currency
Search terms that received clicks but generated zero sales. Your budget funds Amazon's algorithm, not your revenue. Found in: SP Search Term Report.
Stat: Average account: 18% of ad spend on zero-conversion terms.
Campaigns running above breakeven ACOS silently erode margin with every click. Found in: SP Advertised Product Report.
FBA units Amazon confirmed receiving vs units you actually sent. Discrepancies are reimbursable — but only if you identify them. Found in: FBA Reconciliation Report.
What you sent and what Amazon checked in are routinely different. Each unit discrepancy is a reimbursement claim waiting to be filed. Found in: Shipment Report.
Amazon periodically reweighs and recalculates FBA fulfilment and storage fees. Overcharges happen and go unnoticed without systematic checking.
When a customer returns a product, Amazon retains 20% of the referral fee as a refund administration charge. Most sellers never track this at scale.