What does the Amazon advertising audit tool do?

The audit tool ingests Amazon SP, SB, SD, and Business Report data to detect ACOS, ROAS, and TACoS issues, wasted ad spend, and profit leakages, generating board-ready PDF and PPTX exports in under a minute.

Pousali Dasgupta — Ecommerce Growth Consultant

Q: Who is Pousali Dasgupta?

Pousali Dasgupta is a marketplace growth specialist focused on helping brands and agencies scale profitably across Amazon, Walmart, Google Shopping, and Retail Media.

Pousali Dasgupta helps ecommerce brands optimize marketplace advertising across Amazon, Walmart and other ecommerce platforms through data-driven growth strategies.

Who is Pousali Dasgupta

Pousali Dasgupta is an ecommerce growth specialist focused on marketplace brands. She combines performance advertising, marketplace analytics and experimentation to help brands scale revenue while protecting profitability.

Ecommerce Growth Experience

Her experience spans full-funnel Amazon PPC programs, marketplace launch playbooks, campaign restructures and long-term TACOS control initiatives. Pousali has worked with marketplace-native brands as well as DTC and retail brands expanding into Amazon and Walmart.

Marketplace Advertising Expertise

Pousali focuses on marketplace advertising systems: precise keyword and product targeting, budget allocation, creative testing, and aligning on-page experience with ad traffic to improve conversion rates and customer lifetime value.

Amazon Advertising Strategy

On Amazon, she designs account structures that separate prospecting, harvesting and scaling campaigns, pairs them with disciplined search term mining, and measures impact using ACOS, TACOS and contribution margin instead of vanity metrics.

Walmart Marketplace Growth

For Walmart marketplace, Pousali helps brands localize assortments, align retail readiness with ad traffic, and build repeatable growth playbooks that complement Amazon rather than simply mirroring campaigns.

Google Ads Optimization

With Google Ads, she emphasizes intent segmentation, product feed quality and landing page alignment, connecting upper funnel discovery with lower-funnel conversion and remarketing sequences.

Case Studies

You can explore selected client outcomes and campaign frameworks in the case studies section, which covers ACOS reduction, TACOS stabilization and scaling profitable search terms.

Contact

To discuss working with Pousali Dasgupta on ecommerce growth, you can request a consultation or review the services page for more detail.