Marketplace Growth Consultant
As marketplaces mature, incremental growth no longer comes from turning a single PPC knob. It comes from orchestrating product, pricing, merchandising, and paid media across multiple platforms — while keeping TACoS in check and protecting profitability.
Pousali Dasgupta works with D2C brands and agencies as a marketplace growth consultant, designing architectures that treat Amazon, Walmart, Google Shopping, Bing, and Meta as a connected system rather than isolated channels.
Platforms Covered
Amazon · Walmart · Google Shopping · Bing Shopping · Meta (Facebook & Instagram) · Retail Media networks.
Methodology
Engagements typically begin with an audit of your existing marketplace footprint. Using the Amazon audit engine and a custom diagnostics layer for non-Amazon channels, we identify where spend is misallocated, where organic rank is fragile, and where structural issues in catalogue, pricing, or logistics are capping growth.
From there, we design a growth architecture: campaign structures that scale across marketplaces, TACoS guardrails, launch frameworks for new SKUs, and reporting that surfaces the few metrics leadership should actually watch. The goal is simple — compress the time between testing, learning, and scaling profitable channels.
Who This Is For
- D2C brands plateauing on Amazon and looking to unlock the next growth wave.
- Agencies that want a marketplace architect to design frameworks their account managers can operate.
- Marketplace leaders who need a partner to translate board-level revenue targets into tactical ad playbooks.