Supplement Category Scaling
Portfolio-level efficiency and category share gain
Challenge
Improve overall advertising efficiency across a brand portfolio.
Strategy
Portfolio-level TACoS targeting, campaign restructuring, and listing optimization across SKUs.
Execution
Unified reporting, campaign consolidation and consistent optimization cadence across the portfolio.
Results
- TACoS: Improved by 35%
- ACOS: Stable while scaling
- Market share: Category share gain