Omega 3 Growth
Supplement category · ACOS reduction and revenue growth
Challenge
High ACOS and low organic visibility in a competitive supplement category.
Strategy
Structured product launch with phased PPC (awareness → consideration → conversion), listing optimization, and search term harvesting.
Execution
Campaign structure by funnel stage, continuous search term mining, and bid adjustments aligned to ACOS targets.
Results
- ACOS: 65% → 28%
- Revenue: 2.5x in 6 months
- Organic share: Significant improvement