Maca Root Launch
Supplement category · Scale revenue without blowing ACOS
Challenge
Scale revenue without blowing ACOS in a niche category.
Strategy
Keyword expansion, negative keyword refinement, and bid strategy aligned with TACoS targets.
Execution
Incremental budget allocation and search term harvesting to scale winners and trim waste.
Results
- Revenue: 3.2x in 4 months
- TACoS: Reduced by 22%
- Conversion: Improved CVR